The Hotel Reportage

“A beautiful photograph tells a story, reveals a place, an event, a state of mind, is more powerful than pages and pages written” – Isabel Allende

 

The attention of the team focused in a meticulous mise en place, the care of the housekeeper watering the flowers on the balcony, the sharing of the staff during the daily morning briefing in the meeting room, the relaxing music of the water sounds in a spa, the precision of the chef’s hands preparing one of the courses on the menu, the silence of soft lights in the hall late at night … they are just some of the situations and atmospheres that describe the life of the hotel and that tells its story.

Stories able to catch the talents of the people, to highlight the shades of the daily operations and routine, to describe what the guests do not see and that is created behind the scenes, documenting the flow of life in the hotel.

The image is more and more a protagonist both in professional and personal communication.

The profiles on social media are the stage for photographs who reveals a person and an attitude, a company and its vision, a project or a newborn idea … pulling the reader in a dance from image to image and leading into a net of channels, all virtually interconnected, that link several projects and situations.

Pictures are not static anymore, and in this communicative network they gain

energy and movement, becoming the elements of a story in constant transformation.

A hotel reportage catches the change of atmospheres, messages, emotions, shades, point of views, building a continuously evolving visual puzzle.

We can represent the team of the hotel through the portrait of the employs, describe the back-office situations and the execution of different activities, highlight personal attitudes and passions.

We can narrate the disciplined yet excited atmosphere of the kitchen during the preparation of the dinner.

We can move from the static view of the decoration of a new room to the story of its daily management. We can show to the guest a charming world which is the hearth of the hotel, changing the perspective from the photo shooting to the photo reportage.